Functional Medicine, a brand dedicated to addressing women’s health issues, faced a common challenge. Not only focusing on women’s health issues, they worked with the sleep and diet habits of people. These were all done with proper tests and thus proper plans were provided.
Despite tackling a good issue they were generating scarce revenue and were mostly dependent on the word-of-mouth strategy. Being in the health sector was another reason they had difficulty in building trust among the masses.
The brand aimed to broaden its reach and educate people about its unique Functional Medicine approach to women’s health. However, their initial efforts did not yield the desired results, prompting the need for a more effective strategy.
In search of a solution, the brand sought the expertise of The Lascaux. To create awareness about the brand we started by offering free webinars. These webinars provided valuable insights into Functional Medicine’s unique approach. This educational initiative not only informed the audience but also positioned the brand as an expert in the field.
Engaging potential clients with informative content became the foundation for a more receptive audience. Establishing credibility and trust was crucial in this process. After the credibility was formed our sales team contacted the clients directly to enroll in the brand’s program.
A pivotal element of the strategy involved deploying re-targeting ads strategically. These ads reached individuals who had previously shown interest in the webinars or the brand, reinforcing credibility and maintaining a prominent presence.
The comprehensive strategy resulted in significant success, with approximately 500 leads generated. This highlighted the effectiveness of the brand’s revamped approach, emphasizing the importance of top-of-the-funnel ads, lead-generation strategies, and personalized re-targeting efforts. Still, the brand is in line with our strategies and is moving ahead with our plans to have a digital presence up front.
This Functional Medicine case study illustrates the success achieved through niche marketing without overtly relying on a specific entity. By blending digital innovation with a tailored approach, the brand not only expanded its online reach but also formed meaningful connections with a broader audience through the help and assistance of The Lascaux.
In this case, we further catalyzed the brand’s transformative journey, showcasing the power of strategic interventions in the world of Functional Medicine.
Also Read: How Cananor Guild got a digital boost with The Lascaux.
