In 2020, The Affordable Organic Store as a brand came into effect. At the outset, the brand faced a significant challenge, it had virtually no presence in the digital realm. Apart from that, the Affordable Organic Store had an ambitious target to achieve an annual revenue of 5 Cr. This is where Lascaux stepped in, devising a well-structured plan to make the brands aim into reality.
We focused on essential channels like email marketing, Facebook, and Instagram advertising. These platforms provided the Affordable Organic Store with a foundational presence, helping the brand connect with potential customers. In 3-4 months, the brand stabilized, laying the groundwork for a more extensive advertising strategy.
The Lascaux strategically introduced Google Ads, spanning both shopping and search categories. This move catapulted the Affordable Organic Store into a higher echelon of visibility, reaching a broader audience actively searching for organic products. Simultaneously, a meticulous approach to Search Engine Optimization (SEO) played a crucial role. The brand witnessed a meteoric rise, transitioning from zero to an impressive 1000,000 daily impressions across all the platforms.
The culmination of these efforts was nothing short of remarkable, the Affordable Organic Store achieved a significant milestone with 20,000 daily visitors all because of The Lascaux. The strategic integration of email marketing, social media advertising, Google Ads, and SEO collectively contributed to the brand’s digital evolution. The brand is still a client of Lascaux and is readily undertaking our services to strengthen its digital foothold.
The Affordable Organic Store’s transformation from a digital Zero to a thriving online marketplace serves as a compelling case study. Lascaux’s adeptness in various digital marketing avenues not only boosted the brand’s visibility but also translated into tangible success with a substantial daily revenue.
This case illustrates the potential for growth and prosperity through a well-executed digital strategy, showcasing the power of collaboration between a brand and a skilled digital partner.
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