Success Stories

Cananor Guild, an esteemed handloom brand rooted in Kerala, incubated in IIM Bangalore, wanted to enhance their digital thus they sought the help of The Lascaux to give them a big boost online. We’ve been working together for more than 6 months, starting with Google Ads and then taking on Facebook Ads. When Cananor Guild came to us, they wanted more people to notice them online, but they didn’t know where to begin. So, we began with Google Ads, using our team’s skills. We began with Google Ads and did well. Cananor Guild liked what they saw and asked us to handle their Facebook Ads too. We focused on showing ads to the right people, making ads that caught the eye, and always making things better using what we learned from the data. Working together, we got fantastic results for Cananor Guild. The Return on Ad Spend (ROAS) went above 8 for both Google and Facebook Ads. This means they got a lot more back for every dollar they spent on ads. Our way of doing things helped Cananor Guild grow online. We took time to understand what makes them special, who their audience is, and how their industry works. This helped us create a plan that not only made their brand look awesome but also got more people to buy or be interested. We kept things simple and effective. We made sure the right people saw Cananor Guild’s ads, and the ads were so cool that people wanted to know more. We also looked at the numbers, learning from them and making the ads even better over time. We’re super happy that we could make a big difference for Cananor Guild. Our team at The Lascaux is excited to keep working with them and achieve even more cool things together in the future. It’s a win for the team! Cheers to Cananor Guild’s success online! Also read: How we grew Leads and Digital Presence for Sid’s Farm

Shoppre, a prominent player in India, assists international shoppers on Indian websites. Over more than two years, The Lascaux has collaborated with Shoppre to strengthen its digital presence. Our primary tasks included improving their Instagram, planning content, and optimizing Google and Facebook ads. When Shoppre initially sought assistance, they required help managing their social media. They aimed to increase their Instagram followers and sought assistance in planning engaging content. Subsequently, the challenge extended to reducing advertising costs while attracting more interest. What We Did: We focused on growing Shoppre’s Instagram following by implementing smart posting strategies. This approach aimed to enhance visibility and engagement, making Shoppre’s content more accessible and appealing to a broader audience. We developed a content plan for Shoppre’s Instagram, ensuring a consistent and diverse range of posts. This not only kept the content interesting for followers but also maintained a regular posting schedule. Our assistance extended to optimizing Shoppre’s ads on Google and Facebook. The goal was to decrease advertising costs per interested person. The results were significant, with an impressive 80% reduction in the cost per lead after our intervention. Outcomes: Increased Instagram Followers: Shoppre experienced substantial growth in its Instagram followers, enhancing its popularity and expanding its reach to a wider audience.Consistent Content Strategy: Our content planning strategy ensured that Shoppre consistently shared diverse and engaging content, keeping followers interested and engaged.Cost-Effective Ads: The optimization of Google and Facebook ads resulted in a noteworthy 80% decrease in the cost per lead, demonstrating the efficiency of our digital advertising strategy. Collaborating with Shoppre, The Lascaux successfully increased awareness and appreciation for Shoppre’s services. The Instagram following expanded, the content remained diverse and engaging, and advertising costs became more efficient. This journey has been rewarding, and we look forward to continuing our efforts to enhance Shoppre’s digital presence. Also Read: How we scaled up a shoe brand revenue.

Functional Medicine, a brand dedicated to addressing women’s health issues, faced a common challenge. Not only focusing on women’s health issues, they worked with the sleep and diet habits of people. These were all done with proper tests and thus proper plans were provided. Despite tackling a good issue they were generating scarce revenue and were mostly dependent on the word-of-mouth strategy. Being in the health sector was another reason they had difficulty in building trust among the masses. The brand aimed to broaden its reach and educate people about its unique Functional Medicine approach to women’s health. However, their initial efforts did not yield the desired results, prompting the need for a more effective strategy. In search of a solution, the brand sought the expertise of The Lascaux. To create awareness about the brand we started by offering free webinars. These webinars provided valuable insights into Functional Medicine’s unique approach. This educational initiative not only informed the audience but also positioned the brand as an expert in the field. Engaging potential clients with informative content became the foundation for a more receptive audience. Establishing credibility and trust was crucial in this process. After the credibility was formed our sales team contacted the clients directly to enroll in the brand’s program. A pivotal element of the strategy involved deploying re-targeting ads strategically. These ads reached individuals who had previously shown interest in the webinars or the brand, reinforcing credibility and maintaining a prominent presence. The comprehensive strategy resulted in significant success, with approximately 500 leads generated. This highlighted the effectiveness of the brand’s revamped approach, emphasizing the importance of top-of-the-funnel ads, lead-generation strategies, and personalized re-targeting efforts. Still, the brand is in line with our strategies and is moving ahead with our plans to have a digital presence up front. This Functional Medicine case study illustrates the success achieved through niche marketing without overtly relying on a specific entity. By blending digital innovation with a tailored approach, the brand not only expanded its online reach but also formed meaningful connections with a broader audience through the help and assistance of The Lascaux. In this case, we further catalyzed the brand’s transformative journey, showcasing the power of strategic interventions in the world of Functional Medicine. Also Read: How Cananor Guild got a digital boost with The Lascaux.

For confidentiality reasons, we won’t disclose the actual name of the shoe brand, but below is the insight into their digital transformation with The Lascaux. The shoe brand started its journey with a modest monthly revenue of Rs15,000 and a small presence on social media. Desiring growth, the brand initiated a strategic partnership with Lascaux. In the initial six months, our primary focus was on Facebook and Instagram ads. These digital strategies effectively directed more people to discover the brand. The outcomes were swift and impressive, the revenue catapulted from Rs15,000 to an astounding Rs1 lakh. Encouraged by this success, the brand, under Lascaux’s guidance, broadened its reach. Search Engine Optimization (SEO) and Google Ads were incorporated into the marketing toolkit. These tools acted as magnets, attracting even more attention. Within a year and a half, the revenue experienced a remarkable surge, reaching Rs6 lakhs per month. This transformation went beyond financial gains; it marked the brand’s ascent to becoming a recognized and trusted name in the market. It’s been one and a half years and we are working for them and looking forward, we plan to set in motion to introduce email and WhatsApp marketing. Email and WhatsApp will provide additional avenues to connect with customers, ensuring that the growth isn’t a one-time achievement but a continuous journey. This case study underscores the potent combination of strategic marketing, digital innovation, and the guiding hand of Lascaux. The shoe brand not only achieved financial success but also enhanced its competitiveness in the market. In conclusion, this case study not only highlights the impressive growth of the shoe brand but also underscores the significance of a well-thought-out marketing strategy and the substantial impact it can have on a brand’s position in the market. Lascaux’s expertise acted as a catalyst, steering the brand toward success in a dynamic and competitive business landscape. Also Read: The Affordable Organic Store – From Zero to 20,000 Daily Visitors

In 2020, The Affordable Organic Store as a brand came into effect. At the outset, the brand faced a significant challenge, it had virtually no presence in the digital realm. Apart from that, the Affordable Organic Store had an ambitious target to achieve an annual revenue of 5 Cr. This is where Lascaux stepped in, devising a well-structured plan to make the brands aim into reality. We focused on essential channels like email marketing, Facebook, and Instagram advertising. These platforms provided the Affordable Organic Store with a foundational presence, helping the brand connect with potential customers. In 3-4 months, the brand stabilized, laying the groundwork for a more extensive advertising strategy. The Lascaux strategically introduced Google Ads, spanning both shopping and search categories. This move catapulted the Affordable Organic Store into a higher echelon of visibility, reaching a broader audience actively searching for organic products. Simultaneously, a meticulous approach to Search Engine Optimization (SEO) played a crucial role. The brand witnessed a meteoric rise, transitioning from zero to an impressive 1000,000 daily impressions across all the platforms. The culmination of these efforts was nothing short of remarkable, the Affordable Organic Store achieved a significant milestone with 20,000 daily visitors all because of The Lascaux. The strategic integration of email marketing, social media advertising, Google Ads, and SEO collectively contributed to the brand’s digital evolution. The brand is still a client of Lascaux and is readily undertaking our services to strengthen its digital foothold. The Affordable Organic Store’s transformation from a digital Zero to a thriving online marketplace serves as a compelling case study. Lascaux’s adeptness in various digital marketing avenues not only boosted the brand’s visibility but also translated into tangible success with a substantial daily revenue. This case illustrates the potential for growth and prosperity through a well-executed digital strategy, showcasing the power of collaboration between a brand and a skilled digital partner. Also Read: Cananor Guild’s Digital Boost with The Lascaux

Sid’s Farm is a dairy farm based in Hyderabad. The farm initially faced a challenge, with only 1 to 2 leads from milk subscription. Aspired to reach 100 daily leads, Sids Farm aimed to enhance its digital footprint. Like many businesses, Sids Farm encountered difficulties in gaining attention in the digital world. Limited leads were acting as a roadblock to their growth, prompting the need for a strategic approach to increase visibility and engagement. Seeking this they came in contact with the The Lascaux and we served them for over 3 years, but how did it start? So initially, to tackle this challenge, The Lascaux focused on leveraging digital platforms such as LinkedIn, Instagram, and Facebook to amplify Sids Farm’s online presence. The key strategy involved crafting finely tuned advertising campaigns. These campaigns aimed not only to boost daily leads but also to showcase what made Sids Farm special and unique in the market. This strategy extended beyond lead generation to managing content creation, including meta ads and Google Ads, ensuring a cohesive and compelling digital narrative. The collaborative efforts extended beyond merely increasing leads. Well-thought-out advertising campaigns, coupled with effective content creation, painted a vivid picture of Sids Farm’s identity and what it stood for. This comprehensive approach ensured that Sids Farm wasn’t just attracting more attention but also building a lasting and positive image in the digital realm. The results were significant. Sids Farm witnessed a remarkable surge in daily leads, surpassing their initial goal of 100 leads per day. However, the success was not solely measured in numbers. The brand emerged with increased value, a distinct identity, and a robust digital presence. Customers could now easily recognize and connect with Sids Farm, not just as another option but as a unique and valuable choice in the market. This case study illustrates how a careful and strategic approach to digital marketing, guided by Lascaux, can elevate a business, making it stand out and thrive in the competitive digital landscape. Also Read: Case Study: Enhancing Shoppre’s Online Presence with The Lascaux