Case Study: Enhancing Shoppre’s Online Presence with The Lascaux

Shoppre, a prominent player in India, assists international shoppers on Indian websites. Over more than two years, The Lascaux has collaborated with Shoppre to strengthen its digital presence. Our primary tasks included improving their Instagram, planning content, and optimizing Google and Facebook ads.

When Shoppre initially sought assistance, they required help managing their social media. They aimed to increase their Instagram followers and sought assistance in planning engaging content. Subsequently, the challenge extended to reducing advertising costs while attracting more interest.

What We Did:

We focused on growing Shoppre’s Instagram following by implementing smart posting strategies. This approach aimed to enhance visibility and engagement, making Shoppre’s content more accessible and appealing to a broader audience.

We developed a content plan for Shoppre’s Instagram, ensuring a consistent and diverse range of posts. This not only kept the content interesting for followers but also maintained a regular posting schedule.

Our assistance extended to optimizing Shoppre’s ads on Google and Facebook. The goal was to decrease advertising costs per interested person. The results were significant, with an impressive 80% reduction in the cost per lead after our intervention.

Outcomes:

Increased Instagram Followers: Shoppre experienced substantial growth in its Instagram followers, enhancing its popularity and expanding its reach to a wider audience.
Consistent Content Strategy: Our content planning strategy ensured that Shoppre consistently shared diverse and engaging content, keeping followers interested and engaged.
Cost-Effective Ads: The optimization of Google and Facebook ads resulted in a noteworthy 80% decrease in the cost per lead, demonstrating the efficiency of our digital advertising strategy.

Collaborating with Shoppre, The Lascaux successfully increased awareness and appreciation for Shoppre’s services. The Instagram following expanded, the content remained diverse and engaging, and advertising costs became more efficient. This journey has been rewarding, and we look forward to continuing our efforts to enhance Shoppre’s digital presence.

Also Read: How we scaled up a shoe brand revenue.