Cananor Guild is a living legacy situated in Kerala’s cultural landscape. The brand has become synonymous with handloom luxury since it was founded in 1939 by the pioneering spirits Late K. P. Kumaran and Late Punnakal Kannan. Vandhana Sunil and Manjul Jayakumar, the torchbearers of this heritage, continue to weave the story of tradition, innovation, and social impact.
Legacy Unraveled
Cananor Guild’s origins date back to 1939, when it consisted of just five handlooms. From the 1940s to the 1960s, the brand made its name in the Indian market by producing classic handwoven goods like lungis, shirt material, and trouser material.
The company’s reach grew over the ensuing decades as it exported jacquard home furnishings and terry towels to different regions of India in addition to Sweden, the UK, Germany, and Scandinavia.
Innovation that Transcends Time through Cananor Guild
An important turning point came about in 1988 when a London-based designer went looking for handloom fabrics at Cananor Guild. This partnership was a game-changer, propelling the brand onto the international scene. The business started shipping fabrics to the UK. Then they were subsequently sold all over the world.
Throughout the 1990s, Cananor Guild expanded into the home and clothing industries, gaining traction in major supermarkets and lifestyle retailers across the USA and Europe. Cananor Guild’s classic designs have a seamless integration of modern and traditional aesthetics.
Meet the Visionaries
Manjul Jayakumar and Vandhana Sunil, two visionaries who have a passion for fair-trade practices and handloom textiles, are leading this remarkable journey. Manjul was raised surrounded by handlooms and weaving sheds. He further attended Cass Business School in London to refine his skills before going on to work for prestigious textile companies.
Having worked at Deloitte Digital and Ogilvy & Mather, Vandhana is an experienced design professional who adds a creative touch to the brand. Their combined wealth of knowledge and unwavering dedication have propelled Cananor Guild into a new chapter of prosperity.
Crafting Social Impact through Cananor Guild
Cananor Guild is about more than just producing opulent textiles; it’s about improving society. The brand supports tailoring and embroidery by working closely with Kudumbshree units in Kannur. Cananor Guild’s values are perfectly aligned with Kudumbashree, a program that aims to empower women and eradicate poverty.
Cooperative weaving societies empower local weavers. These organizations involve people pooling resources for a shared economic goal. They guarantee fair wages and play a crucial role in preserving Kannur’s handloom legacy.
Every thread in Cananor Guild’s elaborate tapestry has a story to tell. Together, Vandhana Sunil and Manjul Jayakumar have combined tradition, innovation, and social empowerment to create a legacy. One that is not just preserved but also enhanced.
A Modern Presence through Lascaux’s Digital Renaissance
At the Lascaux, we are empowering the Cananor Guild to thrive in the digital realm. Preserving tradition while embracing the innovation of the future. Want to make your traditionally rooted business make an online presence send a ‘Hi’ or mail us at [email protected].
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