Minimal Indian was founded by Adrita who had a fascinating 14-year career in the Indian fashion industry, working in the handloom sector, designing clothing, and marketing. She received professional training in fashion marketing from the London College of Fashion and a design degree from the National Institute of Fashion Technology in Kolkata.
Her unwavering love of textiles and ceramics, together with her passion for simple design sensibility, are reflected in Minimal India. In 2019, Adrita launched Minimal Indian intending to showcase artisanal handcrafted goods and the practice of simplicity.
Minimal Indian’s Design Philosophy
They respect the art of minimalism. For individuals who subscribe to the maxim “less is more,” Minimal Indian products are designed. Their products are crafted by hand with affection and are intended for homes that evoke memories of a bygone era. Their extensive selection of goods includes wall décor, stationery, home linens, gifts, and ceramics.
They have always appreciated the elegance of old-world charm and are passionate proponents of minimalist living. To pay tribute to these two philosophies, the idea of Minimal Indian was created, fusing their appreciation of traditional Indian art, crafts, and design with the idea of slow living.
It is meant for those who appreciate simple design language and choose handcrafted products on purpose. Making items that are worth collecting and will be cherished for years to come is the aim of Minimal Indian.
Behind the scenes of their product offering
Their travelogues, local handicrafts and customs, the landscape, and the small details seen in Indian houses all serve as constant sources of inspiration for them.
Every design starts with a single stroke of paint. Each was originally drawn by hand and painted on paper. To highlight the distinctive clay shapes, they play around with different glaze and pattern combinations.
The art of making Minimal Indian ceramics
Studio potters meticulously create each ceramic piece by hand. Even the smallest brushstrokes are used in the laborious hand-painting process of each piece.
Some of the patterns involve hundreds or even thousands of brushstrokes. The topics are simple yet complex, yet the fine details make the drawn-out painting process rewarding.
Transforming Minimal Indian with Lascaux
We are introducing Minimal Indian to the digital sphere at The Lascaux. Send us an email at [email protected] if you want your business to thrive online.
Making your brand into an enthralling digital work of art.
Also, read, Elevating Style: Unveiling the Visionary Behind Shopmb
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